FAQ

FiTU stands for Fishing Tungsten. We're a EU tackle brand (France based) focused on high-performance tungsten weights, premium terminal tackle, and soon, our own line of soft baits. Designed for predator anglers across the UK and Europe, our range is built around quality, function, and sustainability.

Tungsten is 1.7x denser than lead, offering better sensitivity and a smaller profile. That means fewer snags, clearer bottom contact, and a cleaner feel when lure fishing. It's also non-toxic, making it safer for fish, birds, and the waters we love.

We’re currently working with designers to develop our own line of custom soft lures , tuned for European predator fishing. Expect to see these launch in 2026!