FAQ
Frequently asked questions
FiTU stands for Fishing Tungsten. We're a UK-based tackle brand focused on high-performance tungsten weights, premium terminal tackle, and soon, our own line of soft baits. Designed for predator anglers across the UK and Europe, our range is built around quality, function, and sustainability.
Tungsten is 1.7x denser than lead, offering better sensitivity and a smaller profile. That means fewer snags, clearer bottom contact, and a cleaner feel when lure fishing. It's also non-toxic, making it safer for fish, birds, and the waters we love.
Absolutely. FiTU is available for wholesale and retail. If you own or work at a tackle shop, reach out to us with your business details, we’ll set you up with access to our B2B platform and send over a trade pack.
We’re currently working with designers to develop our own line of custom soft lures , tuned for UK and European predator fishing. Expect to see these launch within the first 12 months of FiTU’s full release.