Introducing FiTU aka Fishing Tungsten: A Purpose-Built Tungsten Brand and more!
- Momo FCSP
- Jul 7
- 2 min read
Tackle for Modern Lure Anglers. Fishing Tungsten
The world of lure fishing is evolving fast, and we believe the tackle industry should keep pace. FiTU, short for Fishing Tungsten, is a new UK-based brand focused on producing high-quality tungsten weights and terminal tackle, built specifically for the needs of modern European predator anglers.
Our mission is straightforward: make functional, long-lasting, environmentally responsible tackle that performs well and looks good.
Why Fishing Tungsten?
Tungsten offers several advantages over traditional lead tackle. It’s harder, denser, and more compact, which allows for better sensitivity and smaller profiles. That means fewer snags, sharper feedback from the bottom, and a more discreet presentation overall. It’s also lead-free, and therefore a more eco-conscious choice, an increasingly important factor as lead bans continue to roll out across the UK and Europe.
All FiTU weights are produced using 97% tungsten with an anodised, chip-resistant finish we call Zero-Chip Oxy Black. No more flaky coatings or off-colour weights. Just consistent quality and performance.
Fishing Tungten is designed with Functionality in Mind
Whether you’re rigging up for Perch, Zander, Pike or Bass, our range has been designed with real-world fishing in mind. That means strong wire forms, reliable keeper systems, and clean packaging that’s easy to stock, store and grab from your tackle bag.
We’re launching with a full suite of tungsten essentials:
Soon after, we’ll be adding terminal tackle (snaps, swivels, stoppers) and expanding into soft baits, all made for European predator fishing.
Built for Retail and Direct
FiTU is available to both end consumers and retail partners. Our B2B platform is now live and easy to use, with low MOQs and clean assets ready for point-of-sale or e-comm. If you own a tackle shop or webshop and want to get involved, please get in touch on momo@fishingtungsten.com
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